Learn

It is time to look outside and bring the human-centric mindset to life. You will see that it are often the little things that make a big difference. It only needs to be seen and translated in the right way to be truly of value. For this an Outside-Inn perspective is essential. Only looking inward and at your current customers is deadly for innovation.

I inspire and learn to innovate with and for people. It’s a way of thinking and doing. I not only bring outside in, but also my experiences and knowledge with personalized training and inspiration sessions.

Approach

Empathy is crucial to achieve an innovation that really touches people. By fully understanding the people and the context you are designing for, the real need or problem can be identified and translated into a meaningful product or service.

Ignite innovative mindset

With the following activities I stimulate the innovation mindset by connecting the organization with the customers of today and tomorrow:

• Design research, such as observation, interview, (un)focus group, home/expert visit
• Retail safari
• Co-creation session
• Inspiration session
• ‘Design Thinking’ training session